TWINZY Character Branding

 
 

PROJECT
OVERVIEW

트윈지는 JYP 엔터테인먼트의 걸그룹 ‘ITZY’의 캐릭터입니다. 귀엽고 사랑스러운 매력을 가진 동물인 고양이를 소재로 하여 각 멤버별 개성과 매력을 담아 캐릭터 개발을 진행했습니다. 로고 디자인과 3D 캐릭터 브랜딩, 캐릭터 소개 영상을 포함한 전반적인 캐릭터 브랜딩을 그래빗에서 제작했습니다.

TWINZY is the character brand representing the Korean idol group ITZY. Characters are designed to showcase the individual charm and personality of each ITZY member through cute and lovable cats. Grabit was responsible for creating the character branding, which included character design both 2D and 3D, Logo design and producing an introduction film.

2D Pose

Introduction Film

Storyboard

Twinzy Character Branding

Character Branding

May 23 – Dec 23

Client

JYP 360

Director

Son Ho-hyeon, Lee Eun-sol

Character Designer

Park So-hyun, Jung Ye-ji

Logo Design

Park So-hyun, Jung Ye-ji

Storyboard

Lee Yeon-joo, Sim Hyeon-jeong

3D Artist

Lee Yeon-joo, Sim Hyeon-jeong

Modeling

DJ Kim

Animation

DJ Kim

Rigging

Yang Jin-young