Y-NUTS Character Branding

 
 

Y NUTS 는 통합 마케팅, 전시, 캐릭터, 브랜딩 등 각 분야에서 입지를 다져온 한국, 미국, 중국의 글로벌 에이전시들과 그래빗이 합자하여 설립한 크리에이티브 그룹‘EGGLAB(에그랩)’에서 제작한 첫 번째 캐릭터입니다. GRABIT에서 캐릭터 디자인 및 브랜딩 가이드를 자체 제작하였으며, 관련 컨텐츠들을 합작회사들과 함께 꾸준히 개발 중에 있습니다.

Y NUTS is the very  rst characters created by a creative laboratory ‘EGGLAB’ collaborated with Korean, USA, and Chinese global agencies. Each of these three entities carry with them skills and expertise from their own  elds to help create new character that are certain to become global icons. Grabit created character design and branding of Y NUTS and also has developed related contents continuously with the collaborative companies.

BACKGROUND STORY

와이넛츠 친구들이 궁금하신가요?
각자의 뚜렷한 개성을 지녔지만, 어딘가 모르게 우리의 모습과 닮은 네명의 친구들
깜찍한 외모로 독설을 날려대는 시크한 Y,
작고 귀엽지만 늘 우울한 GOO,
애교많지만 흉폭한 PINK,
로봇이지만 사랑을 갈망하는 369
와이넛츠 친구들은 말합니다. ‘Why not?’
그들의 모험에는 불가능이 없어요.와이넛츠와 그 여정에 함께해주세요.

I bet you’re curious about the Y-nuts friends, right?
Each of our four friends has their own personality, each with a story to tell.
There’s the ever chic Y with the cute appearance but a biting personality,
the small, cute, but ever gloomy GOO,
the playful yet ferocious PINK,
and the robot in search of love 36-9
The Y-nuts have a saying. “Why not?”
This means they believe anything to be possible! Take a journey with the Y-nuts.

Y

#Meangirl #Refreshing
#Myway #YoungNRich
#ImNumber1

Brash and pessimistic, Y is a duck who is a natural leader with no patience Y loves shopping so you will often see them on short legs waddling over to the department store. If Y finds something they want, there is no hesitation. No one truly knows how much money is inside that little raincoat….

GOO

#Scholar #Gloomberry
#RamenwithMoldy

Goo is a mushroom that can hardly be seen underneath its droopy cap. Goo has a small and cute lilac appearance, but its attitude is the complete opposite. Goo only speaks about the truly dark and philosophical. Goo’s friend Moldy will often give away its emotions while perched on Goo’s cap!

PINK

#PinkPink #PeachJuice
#YouCanDoIt
#CutebutFerocious

Pink is a Panda with a peach allergy. Its wish was to eat peaches so Pink took Goo’s special peach allergy cure. The cure was a success, but a side-e ect has caused peach cells to spread throughout its body and turned its black fur peach! Also, the way it talks and the way expresses itself are cute and very positive… unless you take their food…

36-9

#Fillmeupbuttercap
#Attentionmagnet
#RobotsNeedLoveToo

36-9 is a robot that really wants to  nd love. REALLY wants it. They always wish to be able to love but in the end, they are often left disappointed … Rather than give up as time passed, 36-9 has become even more obsessed with  nding love. Be careful to never say ‘robots can’t love’ around 36-9! If 36-9 is put down, they become depressed for a week, rusting themselves with their tears. Being a robot, they don’t get tired of trying, but this can be a little scary to those who are at the center of the robot’s a ection…

TURN AROUND

APPLICATIONS

그래빗에서 와이넛츠 캐릭터 브랜딩 가이드 제작 이 후, 지속적으로 영상, 아트웍, 이모티콘, 팝업 이벤트 및 오프라인 전시 등등 관련 컨텐츠들을 개발하였습니다.

Grabit has kept developing Y NUTS-related contents such as videos, artwork, emoticons, offline exhibition or pop-up events, and etc since we had built up Y NUTS character branding guide.

ARTWORK

MD

LOVE ME LAND at Longfor Shopping MAll

China International Licensing Expo

Y-NUTS DIGITAL WALL FILM

EMOTICON

Y-NUTS

Character IP Business

Director

Lee Eun-sol

Producer

Son Ho-hyeon

Character Designer

Lee Eun-sol, Kang Na-moo
Park So-hyeon, Choi Jeong-myeong

3D Lead Artist

Lee Jae-woo, Kim Gun-young

Character Modeling

Nam Jae-yeon

Character Rigging

Yang Jin-young

Animator

Byun Arumbichi