Project
Overview
라이프 플러스는 소비자의 풍요롭고 안정적인 삶을 위한 라이프스타일 상품과 서비스를 제안하는 한화금융의 브랜드입니다.
라이프 플러스에서는 풍요로운 삶을 위한 네 가지 핵심요소 (Financial, Physical, Mental, Inspirational)를 ‘Holistic Wellness’의 개념으로 새롭게 조명하고 이를 가까운 미래에 유용할 라이프스타일을 제공합니다. 그리고 그 핵심요소 중 Financial에 관한 5편의 영상을 그래빗에서 제작하였습니다.
LifePlus is a brand by Hanwha Finance that offers lifestyle products and services that provide a more stable and enriched life for consumers.
With the idea of “Holistic Wellness,” which includes four core elements that make up a life of abundance (Financial, Physical, Mental, Inspirational), LifePlus helps bring this concept to reality for the near future. At Grabit, we created five animations about the [Financial] portion of the core elements.
Character Design
Styleframe
1.BEYOND, LIFE INSURANCE
2.UPGRADING SALES FORCE
3.ELEVATION OF INVESTMENT STRATEGY
4.STRENGTHENING OVERSEAS BASE
5.OPERATION OF AN ORGANIC COOPERATIVE SYSTEM
HANWHA LIFEPLUS Finance Vision
Branding Film
Jun 20 – Dec 20
Director
Lee Jae-woo
3D Artist
Lee Jae-woo, Choi Jeong-myeong
Illustration
Jin Se-in
Animation
Byun Arum-bichi